Many people who have run supermarkets know that the display, quantity and channel layout of goods will affect consumers' behavior. Even if the best-selling goods in the store encounter bad store design, they will be ignored by consumers. Therefore, how to adjust the shelves is a problem that many people worry about.Airport Trolley manufacturer

Airport Trolley manufacturerSupermarket shelves will be customized according to different commodities, and the number of layers is also different. Generally, there are 6 layers and 7 layers. From the third layer to the fourth layer, shelves with large sales volume are generally the shelves with large sales volume, especially the shelves on the third layer, because the shelves on this layer are basically parallel to the sight of consumers and are within reach, which is convenient for consumers to choose. Often, major businesses will crush their heads for these shelves.

According to the height of the shelf display, the shelf can be divided into three sections

Middle layerAirport Trolley manufacturer

The middle floor is the height that consumers can easily get, 70cm-160cm for men and 60cm-150cm for women. This height is called the golden position, which is generally used to display the main commodities or the commodities that the company intends to promote; Of course, the easier it is to see and get the goods, which are also the goods with higher profits in the supermarket!

Upper and lower layers of middle layer

The upper and lower layers of the middle layer are the height that consumers can get. The men of the lower layer are 160cm-180cm, the women are 150cm-170cm, the men of the lower layer are 40cm-70cm, and the women are 30cm-60cm. It is generally used to display the secondary main goods. Among them, the customers of the lower layer must bend their knees to get the goods, so the upper layer is unfavorable, Compared with the two, the upper layer has an advantage over the lower layer, so the proportion of displayed goods will be larger.

upper strata

The upper and lower layers are not easy to reach. The upper layer is about 180cm for men and 170cm for women. It is generally used to display low gross profit, complementary and quantitative goods. There can also be some color adjustment and decorative display at the upper end, which can attract the attention of consumers.

Supermarket entrance

Generally speaking, the places close to the entrance are mostly goods with small profits and high sales and high purchase frequency, so as to attract you to enter the door, such as books, slippers, towels, etc., while valuable goods such as tobacco and alcohol are generally placed in the middle and rear area of the supermarket.

From the perspective of consumer psychology, when shopping in supermarkets, people always think that the goods in front are general and there are better ones in them, so they often buy more when they arrive.

In general supermarkets, from 8:30 to 10:30, supermarkets will welcome 20% of customers a day, of which nearly 90% are middle-aged and elderly people. 18: 00 to 20:00 will usher in a shopping peak day. 50% of customers will choose this time to shop, most of them are office workers who have been busy all day.

The shopping channel of the supermarket is generally wide and straight, which is to prolong the "stay" time of consumers in the supermarket as far as possible and avoid them from taking a shortcut to the cashier and exit. Supermarkets will also make use of people's habit of shopping with their right hand. They will put the goods they want to sell with high profits on the right side of the main shopping channel or showcase. When customers pass by, they will be aroused by some goods they don't need, which will increase the purchase rate of goods.