Supermarket shelf manufacturer take you to understand the small details of supermarket shelf placement

Supermarket shelves refer to stretchers for placing goods in supermarkets. The earliest shelves in China, which is often referred to as counters, are made of iron, wood, glass and so on. However, these shelves have a big disadvantage, that is, they can not freely adjust the laminates, and it is not convenient to move and not beautiful. With the improvement of people's living standards, the supermarket industry is very popular. It has basically replaced the grocery store and become the main place for people to shop.

Most people like to go shopping in supermarkets. When they enter a supermarket, the display of goods, the tone in the store, lights and music will affect how many goods are in the final consumer's shopping basket. The fine-tuning of the details of supermarket shelf placement is also related to the quality of sales to a certain extent. Let's follow the supermarket shelf manufacturer to take a look at some "hidden rules" of supermarket shelf placement。

1. Related goods

Diapers and beer have been sold as related goods at the case level. In fact, due to regional and cultural differences, it is difficult to see diapers and beer sold together in supermarkets. The more common phenomenon is that there are some small snacks displayed next to the alcohol beverage shelf, or the display of relevant gifts during the festival. For example, during the Mid Autumn Festival, all kinds of moon cakes are concentrated on a supermarket shelf and stacked in places with large passenger flow. Not far from the moon cakes, there are often piles of wine. When customers buy moon cakes, they can easily see the beautifully packaged red wine. They buy a bottle of wine out of impulse consumption, so that the purpose of businesses to guide customers' consumption is achieved.

In terms of space allocation, supermarket shelf manufacturer suggest that the design of supermarket shelves should be based on the principle of increasing passenger flow as much as possible, separate the two areas that can attract customers as far as possible, and arrange other areas between the two areas, such as placing traditional bread products between fresh food areas and fast-moving food such as milk.

2. Discounted goods

Supermarkets often use promotions to stimulate consumers to buy. Some are direct discounts, such as 8.5% off, 70% off or membership price. Some are buy one get one free or buy two get one free. These discount commodities often exist in daily necessities such as yogurt, eggs, grain and oil, while there are less discounts on vegetables and fruits. In addition, grain, oil and rice noodles have a long shelf life. These discount commodities are also commodities that many consumers will buy. However, it should be noted that the shelf life of discounted goods should be paid special attention, especially when buying a free discount. Usually, the product given as a gift is closer to the shelf life.

In addition, there are some commodities in the supermarket that will be cleared before the end of business in the evening, such as meat, homemade baked goods and cooked food. These commodities will be greatly discounted as the closing time in the evening approaches, and even sold at a very low price in order to clear out. Consumers in need can "sweep" the supermarket before closing.

Discounts on fruits and vegetables are often the privilege of damaged goods. Supermarkets will sell half a watermelon or a bag of bumped apples, over cooked bananas and so on at a one-off price. These goods vary from person to person. If you can accept the appearance of the goods, the price is naturally very favorable.

DelEs, the market leader in the supermarket equipment industry, is a professional supermarket shelf manufacturer, shopping cart manufacturer and airport trolley manufacturer. At present, we have two factories in Changshu and have been recognized by the most popular customers such as Tesco, Carrefour and Lotte. We have a professional technical team, QC, and a group of skilled employees with many years of R & D experience. Customers can intuitively understand the product characteristics through the 3D drawings of our engineering draftsmen, so as to avoid errors caused by language and cultural differences